There have been a variety of web sites popping up on the Internet offering consumers cash for diamonds. CJ Environmental has been in business for 35 years and has provided customers with over 250,000 successful transactions. Many sites are essentially offering the same thing — a quick and easy way for a cash-strapped consumer to convert old and unwanted diamond jewelry and loose diamonds into spendable money. But one should be aware that choosing a reputable company is key to getting the price you deserve.

The most important consideration is how long the company has been in business and does it have a good reputation. Consumers should use sites that have been in business at least five years. With the recent rise is the price of precious metals, and lot of fly-by-night operations have come online to try and take advantage of these tough economic times when so many people are unemployed and need to raise money to stay afloat.

When selling diamond jewelry, keep in mind that it may not be the diamonds that make the jewelry valuable. With the recent skyrocketing of the price of gold and silver, it is entirely possible that the jewelry that the diamonds are set in is more valuable than the diamonds themselves. While diamonds can be highly subjective in how they are priced, it is less the case when it comes to precious metals, which are valued by the weight and purity. Diamonds, on the other hand, are valued by the four C’s — cut, clarity, color, and carat weight.

Cut refers to the facets of the diamond and how they reflect light. According to the Diamond Buying Guide, the cut is the most important factor that determines the price of a diamond. A diamond that is poorly cut will not reflect light, or sparkle, the way diamonds are supposed to. Cut does not refer to the shape, which is the overall outline of the diamond. Examples of diamond shape are round, emerald, or pear.

It takes an experienced professional to assess the value of diamonds, so when selecting an online web site to sell diamonds, make sure that the site is using an experienced and certified gemologist to conduct the appraisal of your diamonds so that you get the best price and get the most cash. CJ Environmental runs CashforDiamondsUSA which has a GIA certified appraiser on staff so you know your precious jewels are being treated with the utmost care.